The Advantages Of Search Engine Optimization.

The Advantages Of Search Engine Optimization

The search engines dictate results, short and simple.

You have to cater to their demands with the right search engine optimization . SEO determines those important rankings that can make or break a website. You want to be at the top of the results displayed whenever you can and it is not automatic.

You use SEO to drive traffic to a destination as part of a website marketing plan. It is all about keywords and phrases that sum up the essence of what you are. It takes experience and skill to use them well and wisely: not too few or too many. The search engines are known to penalize abuse. A good writer will pepper a site with SEO to draw attention to great content and images. It can mean the difference between success and failure in cyberspace.

SEO is not new and goes back to the mid 90's in the last century. Credit goes to Bruce Clay for coining the word in 1997. It sounds long ago! A lot has been learned since then. More search engines have entered the picture and Internet users have gotten wiser. Ranking has gotten to be a major goal. Keyword density rolls off every website designer's tongue. You have to know how often to use them, not too much or not too little. You can skew traffic albeit in a legitimate way. It may be difficult, however, to combat those who abuse the process inordinately.

The engines responded by tweaking their optimization processes in order to depend on more than keyword density. They chose factors that were more difficult for webmasters to abuse. This allowed them to weed out the bad results. When Google was founded in 1998, they refined their process in order to prevent any result manipulation from webmasters. Google's easy-to-navigate design and dependability attracted users, creating a large user base. The popular "engines" - Google, Yahoo!, and Bing - have not made the related algorithms that they use public.

Improvements continue to be made. A user's history can now be tracked helping to maneuver personalized results. While Bruce Clay warned of the negative effects to rankings, it is a practice that has grown widely. It is a matter of opinion as to whether rankings are logical and meaningful given all the inherent factors that create them.

Legitimacy is of concern to detractors, but there are just as many if not more proponents of the SEO practice. Everyone wants to be on top, but not everyone can. It is worth trying nonetheless. Users hope that the quality of the sites listed is up to their reputation. A savvy webmaster will keep content vital and interesting as a matter of course. Viewing the met
rics will help him or her make the necessary changes to stand out in the competition.

Optimization can be black or white hat. The former is employed for high-frequency traffic in the here and now, and algorithms may be abused in the process. The white hat approach is preferable in that it focuses on proper website content and obeying SEO rules. The search engines will punish excess manipulations.

In sum, SEO is a primary consideration for website builders and users. Entrepreneurs want their sites to be seen and users want better research results. It always involves some sorting and scrutiny to come to just the right place.