30 Mac SEO tools to boost your website€™s traffic

Ready to solve your SEO woes?.
Search engine optimization can make or break your website. And Google and other search engines' constant tweaking of their algorithms means a "set it and forget it" policy can lead to disaster for your site's SEO.
Luckily, there are plenty of DIY tools to help you boost and maintain your site's search engine ranking. Some are free, while others come in a variety of paid versions to accommodate businesses of all sizes. All offer different tool sets to help you achieve various goals. The roundup below shows the key features and pricing info for 30 top Mac SEO tools so you can quickly and easily decide which one works best for you.
All-in-one SEO tools

SEO PowerSuite bundles powerful search engine optimization tools into an easy-to-use package. Photo: SEO PowerSuite

1) SEO PowerSuite
Features:
Pricing and editions: Professional: $299; Enterprise: $699. Both paid versions include six months of search algorithm updates. After a six-month period, a subscription (which starts at $8.33 per month) is needed to continue receiving updates. A free version is available with limited features.
2) Advanced Web Ranking Desktop
Features:

Unlimited keywords, websites, projects

Keyword ranking results, including local rankings

Integrated Google Analytics

Keyword research

SEO audit

Competition and link analysis

Social monitoring

SEO reports

Pricing and editions: Standard: $199; Professional: $399; Enterprise: $799; Server: $2,999. All commercial licenses include a 12-month maintenance plan. Extending maintenance for 12 months costs 30 percent of the license price. A 30-day free trial with all features enabled is available.
3) Market Samurai
Features:

Tracks search engine rankings

Finds relevant keywords and analyzes them in depth

Analyzes 10 top-ranked competitors for specific keywords

Locates keyword-optimized domain names

Suggests ways to monetize your site

Researches articles that are relevant to your keyword

Publishes content to the web

Finds backlink opportunities

Pricing and editions: A license costs $149. A free version is available with limited features (keyword research and domains modules only).
4.) WebCEO Desktop
Features:

Keyword research and analysis

SEO web page optimization

Submission to search engines

Managing PPC campaigns

Keyword ranking checks

Website audit

SEO reports

Pricing and editions: WebCEO Desktop suite costs $499, which includes three months of free knowledge base updates. Extension costs start at $8.83 per month. 30-day free trial.
5.) SEO Extract
Features:

Google ranking

Keyword and competition analysis, keyword strategy

Webpage analysis: structure, content, relevance

SEO Domain Analytics

Data import from free analytics tool Piwik; several domains can be analyzed to get bulk traffic data

Pricing and editions: Standard: $65; Professional: $169. A free version is available with limited features.
On-page SEO

WebSite Auditor lets you check your site's vitals. Photo: WebSite Auditor

6) WebSite Auditor
Features:
Pricing and editions: Professional: $124.75; Enterprise: $299.75. Both paid versions include six months of search algorithm updates. After a six-month period, a subscription (which starts at $3.05 per month) is needed to continue receiving updates. A free version is available with limited features.
7) Screaming Frog SEO Spider
Features:

Crawls, analyzes and audits a site from an onsite SEO perspective

Connects load of data, including page status codes, duplicate pages and URL issues, internal links (to a page, and from a page), canonical tags, page titles and descriptions, and more.

Generates XML sitemaps

Pricing and editions: A Screaming Frog SEO Spider license costs 99 pounds per year (app. $150). A free version is available with limited features.
8) iWeb SEO Tool
Features:

An on-page SEO tool for iWeb-based websites.

Adds Google Analytics or other analytical code to an iWeb site

Edits iWeb title tags

Adds important meta tags and ALT tags to iWeb websites

Pricing and editions: Free
9) SEOSpyder
Features:

Checks your site for broken links

Validates its HTML, RSS, CSS and JavaScripts

Tests the site's speed

Sees your site's metadata

Sees your page's status codes (2xx, 3xx, 4xx, etc.)

Pricing and editions: A license costs $99.99. A free version is available with limited features.
10) Integrity
Features:

Checks sites for broken links

Checks images as well as internal and external links

Highlights problems

Provides support for soft 404s

Pricing and editions: Free (donationware)
11) RapidBot
Features:
Pricing and editions: A license costs 4.95 pounds (approximately $5.60). A free version is available with limited features.
12) Beam Us Up
Features:

Finds errors, e.g. signals if a title or meta description is too long, duplicate or missing

Exports crawl data to CSV

Sorts out duplicate site pages

Pricing and editions: Free
13) SEO Master Express
Features:

Provides recommendations on how to optimize your web pages for specific keywords

Displays scores for web pages

Suggests areas of improvement for your on-page SEO

Pricing and editions: A license costs $139.95. A free version is available with limited features.
14) GlyphViewer
Features:

Image-based SEO improvement tool

Recognizes, translates and exports image content

Optimizes images for search engines through translations

Pricing and editions: A license costs $49. A free version is available with limited features.
15) Reactivity
Features:

Tests your web page load speed and size

Sees a breakdown of each element with response time, load time and file size

Easily spot bottlenecks

See uncompressed and compressed size of files and so easily see the benefit of the server's gzip service

See total page weight

Have multiple tests open at the same time

Pricing and editions: Free
16) WebCrusher
Features:

Optimizes HTML pages and image files up to 60%.

Compares your original webpage and optimized webpage side by side. Same works for pictures.

Chooses from over 40 website optimization techniques.

Publishes your updated website to your web server.

Pricing and editions: Free
17) Link Inspector
Features:

Checks Rapidweaver sites for broken links or unreachable links that are contained in standard HTML anchor tags.

Exclusions list, so you can exclude URLs from testing.

Pricing and editions: A license costs 15.99 pounds (approximately $25). A free version is available with limited features.
18) SiteOrbiter
Features:

Creates a graphical report on broken links, shows link relations on a visual map

Helps instantly understand website complexity and depth

Searches for particular web characteristics, such as number of links or HTTP data

Builds site reports

Pricing and editions: A license costs $9.99. A free version is available with limited features.
19) Smaller
Features:

Compresses your HTML, CSS, and JavaScriptfiles and make your website load faster.

Pricing and editions: A license costs $20. 30-day fully functional free trial.
20) Robotize
Features:
Pricing and editions: A license costs $5. A free version is available with limited features.
Keyword research and rank tracking

Rank Tracker performs an in-depth analysis of your site's keyword ranking. Photo: Rank Tracker

21) Rank Tracker
Features:
Pricing and editions: Professional: $124.75; Enterprise: $299.75. Both paid versions include six months of search algorithm updates. After a six-month period, a subscription (which starts at $3.05 per month) is needed to continue receiving updates. A free version is available with limited features.
22) SERank
Features:

Checks keyword rankings in 100+ search engines

Finds out who outranks you for target keywords

Tracks ranking history, shows how you ranked at any point of time

Creates PDF reports

Google Analytics integration

Pricing and editions: Standard: $49.95 per year; Professional: $99.95 per year; Multi-platform: $29.95 per year. A free version is available with limited features.
23) RankGuru SEO
Features:

Tracks rankings in Google, Yahoo! and Bing (specification by language and country is provided)

Stores daily progress for keyword rankings

Exports rankings database to CSV

Pricing and editions: A license costs $4.99. No free version or trial.
24) Cute Rank
Features:

Checks rankings in 300-plus search engines (specification by language and country is provided)

Stores ranking history

Generates keyword ranking reports

Pricing and editions: A license costs $149. A free version is available with limited features.
25) SEOggestor
Features:

A keyword research tool that gets search-box suggestions from search engines (Google Autocomplete, Yahoo! Search Assist and such )

Pricing and editions: Free
26) SEOAuditor
Features:

Provides quick SEO stats for domain, including Google PR, Alexa Rank, Moz PA/DA and social metrics

Pricing and editions: Free
Link research and analysis

SEO SpyGlass delivers key insights into your competitors' linking strategies. Photo: SEO Spyglass

27) SEO SpyGlass
Features:
Pricing and editions: Professional: $124.75; Enterprise: $299.75. Both paid versions include six months of search algorithm updates. After a six-month period, a subscription (which starts at $3.05 per month) is needed to continue receiving updates. A free version is available with limited features.
28) Scrutiny
Features:

Performs link research

Generates XML / HTML / .csv / .dot sitemaps

Tests page load speed

Validates HTML

Checks spelling and grammar

Pricing and editions: A license costs $95. 30 days of free and unrestricted use.

Finding and managing link-building prospects

LinkAssistant helps you identify and manage link-building prospects. Photo: LinkAssistant

29) LinkAssistant
Features:

Search of link opportunities

Link management

Multiple SEO metrics for each link

In-built email client

Pricing and editions: Professional: $124.75; Enterprise: $299.75. Both paid versions include 6 months of search algo updates. After a 6-month period, a subscription (which starts at $3.05/mo) is needed to continue receiving updates. A free version is available with limited features.
Miscellaneous 30) SEIntelligence
Features:

Compares sites with competition, showing which areas in particular need to be improved to get higher search engine rankings

Provides off-page optimization reports, which include link analyses and insights on social media strategies used.

Pricing and editions: Free. The tool is no longer being developed, so support is not provided, but SEIntelligence is still available for download and use.
Conclusion: Good SEO starts today
Some people consider SEO a black art. It is complicated, and the search engines do change their algorithms maddeningly often, but it's not so difficult that you must hire a professional to help your website rise to the top of search results.
Any of these DIY tools can help you boost your website's ranking and increase the traffic you receive from search engines like Google, Bing and Yahoo!
The most important thing is that you start addressing your website's SEO needs now. Choose one of these Mac SEO tools that seems suited to the type of content your site contains, or the particular problem your site is facing, and get things squared away sooner rather than later.
The health of your website depends on it.